The raw energy of the Bronx in a bodega turned rave space, featuring vibrant crowds and eclectic beats.
Live recording
of the entire event from multiple angles.
Live VJing
using the bodega's own TV screens for real-time visuals.
Summary of Transformation
Mundo's Bodega Rave transformed a local bodega into a cultural hotspot, gaining major media attention and setting a new standard for underground events in the city.
The Challenge:
Capturing the unique culture of a bodega rave with high-quality audio and video.
Navigating
low-light conditions with specialized camera equipment.
Integration
Integrating VJing into the venue's existing screens, which usually display the deli's menu.
Technical Hurdles
Required the installation of an HDMI router to connect multiple screens for VJing.
How You Elevated the Venue
The Solution
Collaboration
Leveraged longstanding relationships with DJ Gauri and Dos Flakos, building on a history of successful collaborations.
The Results
Overwhelming appreciation for documenting the event, which played a crucial role in garnering media attention from outlets like Fox News and NY Mag.
Client Feedback
Attendees were thrilled by the immersive visuals and the professional level of event documentation, enhancing their overall experience and engagement.
Audience Reaction
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Featured in NY Magazine's "Top 39 Reasons to Love New York" and awarded TimeOut Magazine's Best of the City 2024.
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Significant media exposure across major outlets, highlighting the rave as a pivotal cultural event.
Key Metrics
Creative Approach
Focused on capturing the unique setting—a DJ behind a bodega counter, surrounded by everyday items transformed into a rave backdrop. The crowd was filmed from above and from a station next to a drink fridge, showcasing the party's energy from all angles.
Technical Execution
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Utilized a Blackmagic ATEM Extreme ISO for live mixing and recording.
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Employed a Sony A7siii and GoPro cameras for comprehensive coverage.
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Integrated VDMX and Resolume Arena for dynamic VJing.